Content management systems, and ultimately the initiatives they enable, fail over time. But why? In a word…Trust. Once someone loses trust in the system, they begin to work “around” the system or revert to old behaviors, such as using old content buried on their local drive, raiding past projects for content or searching and downloading content from the internet. A root cause analysis will often lead to two inherent problems. First, you begin losing trust if the information you’re looking for in the content management system isn’t there, but you know (or suspect) it exists. Second, when you use a system (or process) infrequently you become frustrated with each interaction as you’re basically having to re-learn each time you use the system. AVAIL is strategically addressing both of these issues.